We have an exciting and important announcement about a new opportunity for Dereka’s Sugar Mountain Accommodations. After much thought, industry analysis, and input from people I trust, we have decided to partner with Vacasa, the industry leader in marketing in the vacation rental business. While this is a decision we have not taken lightly, we want to assure you that your main points of contact, our office location, and the care we have always provided to you and your home will be unchanged. I am confident that this opportunity will increase your rental income with no loss of services we provide. I have made this decision because I know where the industry is going and we must stay ahead of the market. This is a very big win for you and your rental income. This catapults you into the international market. That Dereka’s Sugar Mountain Accommodations could not have afforded to do alone.
As you know from my last letters, we at Dereka’s Sugar Mountain Accommodations have worked toward growth and innovation that has helped the company and your rental income grow. I am really proud of what we have accomplished in serving your home and guests, as well as the tools we’ve put in place over the years to provide a better experience for owners and guests. Vacasa and Dereka’s have a lot in common in the ways we both go after new and innovative ways to win the vacation rental market.
Additionally, and most important, Vacasa can help us deliver the marketing punch and yield management through a dynamic pricing system to capture stronger rental rates and a larger share of the rental market for you. In the numerous meetings I have held with them, I have found their business culture to be well aligned with ours. Although they are a global company, Vacasa understands the importance of local operations and leans heavily on local field staff for the moment to moment care and maintenance of our homes. This is the staff you have come to know and trust-your team at Dereka’s!
The Dereka’s team will be working together with Vacasa to merge our software systems and business operations during the next few months. The team at Vacasa and Dereka’s will be available to you to provide you with details on this partnership and to answer any questions you have. Believe me, we have asked just about every question that we can to make sure this partnership will work for all of us. I am confident this opportunity will initiate many positive changes in the management of your vacation home. If you have any immediate questions or concerns please don’t hesitate to call or email us.
Thank you,
Dereka E Plyler
President/Broker